Start With WHY

I contemplated making sleep the first topic of this blog considering its importance in our outside the gym time. But discussing personal motivations would be a more appropriate start to this journey I think, and a more accurate reflection of my goal for this site. Don’t expect long, drawn-out posts every time. Today however, should take about 20 minutes of your time and it can be the most perspective-altering decision you make in a long time. Start With Why has become the first book I recommend to others, even ahead of my longtime favorite How to Win Friends and Influence People. Lucky for you, the author Simon Synek condensed his codified structure of long-term success and influence in an 18-minute TED talk. Yes, it’s 18 minutes. And it will be the most important video I ever pass on because without knowing our WHY we cannot begin to envision let alone pursue our personal potential (lol a little alliteration fer ya).

Click it —> How Great Leaders Inspire Action – Simon Synek

Ok, so a quick recap…

The Golden Circle

WHAT: Every single company and organization on the planet knows WHAT they do. Everyone is easily able to describe the products or services a company sells or the job function they have within that system. Everyone also know what they are in a personal sense…a husband, wife, CrossFitter, etc.

HOW: Some companies and people know HOW they do WHAT they do. Whether you call them a differentiating value proposition, a proprietary process or a unique selling proposition, HOWs are often given to explain how something is different or better. Many think these are the differentiating or motivating factors in a decision. You haven’t gone deep enough yet.

WHY: Very few people or companies can clearly articulate WHY they do WHAT they do.

Our brains are structured for WHY – HOW – WHAT

By WHY Sinek means what is your purpose, cause or belief? WHY do you feel driven to succeed, WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? An inspired leader, every single one of them, regardless of their size or their industry, thinks acts and communicates from the inside out.There are only two ways to influence human behavior: you can manipulate it or you can inspire it. For a long lasting and sustainable impact or relationship, you must choose inspiration.

With a little discipline, any leader or organization can inspire others, both inside and outside their circle of influence, to help advance their ideas and their vision. The individuals and organizations that naturally embody this pattern are the ones that start with Why.

The Golden Circle provides compelling evidence of how much more we can achieve if we remind ourselves to start everything we do by first asking Why. Yes it’s uncomfortable. Yes it will probably require behavioral changes. But it may be the most important question you ever ask yourself.

Matthew 5:14-16,  “You are the light of the world. A city set on a hill cannot be hidden. Nor do people light a lamp and put it under a basket, but on a stand, and it gives light to all in the house. In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.”


One thought on “Start With WHY

  1. Pingback: Amateur Hour Is Over | Outside The Gym

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